Background copy

The Avant Garden | Creative Carnival 13 September 2014

10410809_10152695747292059_1939944472665514973_n

THE AVANT GARDEN is back – bigger, brighter and busier than ever before!

Our re-imagined and refined creative carnival launching Cape Town’s young, rising talent & the kick-off of Creative Cape Town’s 5th annual Creative Week is sure to tempt and tantalise all tastes.

 

Greenhouse                 12:00-19:00                   R60

Eclectic art / Creative crafts expo / Finger-licking food / Performers / Live Bands / Rooftop Tea Garden / Cash Bar

 

Treehouse                    18:00-00:00                   R120

Fashion Shows / Live Fashion Photoshoot /  Professional photography / Entertainment / DJs / Cash Bar / Sponsored Prizes

 

Garden party                12:00-00:00                   R150       (full experience)

 

Come and connect with the creative industry’s ground-breakers, change-makers & scene-shakers, from the up-and-coming to the established & inspirational at this interactive & multi-faceted event.

Get your tickets from Quicket TODAY!

 

GABRIELA FRASER DESIGNS will be launching our sizzling SPRING / SUMMER 2015 Range as a showcase down the TREEHOUSE runway and for sale in the GREENHOUSE market place!

 

Save the date, spread the word & share the love.

Unite > Ignite < Create

 

CONNECT ON FacebookTwitter & Instagram

For more information please contact info@theavantgarden.co.za

 

#MissCato

Business Friends | Friends in Business for Mutual benefit

I have found myself toying largely with the idea of having “Business Friends” in the last week, and it is proving to be a very useful relationship status!

As opposed to signing contracts and all the boredom involved with paperwork, I have collectively decided to form “Business Friendships”  along with the relevant CEO,  Editor or <insert important job title here> and just shake hands in stead (occasionally throwing a High 5 in there for good measure, and possibly even a ‘thumbs up’ at times).

There is so much more fun to be had when you can share a laugh before a meeting, and so much more productivity involved with being in a relaxed, free space to bounce and share ideas and creativity.

This has partly evolved from working largely from home, inviting stylists and industry names to visit me at my private studio for sourcing oppurtunities and having a cuppa while we talk fashion, clothing and anything else that may inspire conversation while in the comfort of my couch and cute (super-friendly, A.D.D) cat, Salsa.

One such notable relationship is that with stylist and TV Presenter Tracy-Lee Rosslind. Her signature blue hair and tiny frame always provides for some entertainment, and growing together and pooling our resources with no expectation other than that of mutual benefit is proving invaluable.

Ok, enough suspense – here is the result of helping someone out after hours, making a little more effort than typically necessary, and offering not only a helping professional hand, but one with caring and support in the same breath. We can all relate to a time when someone has gone over and above what is expected, and thus playing an integral part in the production of something truly AWESOME, and worth every extra minute dedicated.

INTRODUCING: JIMMY NEVIS new hit single, MissCato.

Have fun spotting all the GFD in the fepic music vid, currently airing on Trace :)

– Ethnic pick and orange fringe Kimono and Crop Top

– Emerald green open back Evening Dress

– Black furry waistcoat

– Black mesh bodysuit

– & more!

10537742_10152606453176063_3860163233099414405_n

Sprinkles of Black & Gold | Black Betty Design

I got a little carried away last week when having the enchanting opportunity of visiting the studios and HQ of Madison Shoes – The Heart of New York, AND Black Betty Jewellery Design. Walking into any one of these spaces is a girls dream , and I couldn’t but imagine a way of somehow attaching these two spaces to the back of my personal closet and having a walk in showroom  and access to some of the most magnificent footwear and accessories at my fingertips (or tippy toes I should say)!

 

IMAGINE!!?

 

Such girly, drool worthy items and I am lucky enough to get to enjoy them for a little longer, although not quite in the ostentatious way of a permanent, all access closet slash showroom!

 

Gabriela Fraser Designs has recently partnered up with Black Betty Design, so start looking forward to seeing some beautiful drippings of my signature accessory colour on my Gold Tribe girls in our upcoming features – I’m talking some of the most exquisite Indian crafted gold jewellery pieces – from spiral earrings to checker board necklaces! We are all becoming familiar with the excitement that collaboration ignites in me, and the talk of developing an inspired new range together had me in tingles! GFD is looking forward to creating a unique, signature collection with the lovely ladies at Black Betty!

20140811_10040720140811_100415

The Black comes in with the DELICIOUS pair of heels I was given by the treats of humans at Madison SA – a pair of black suede platform stilettos, with a gold heel and tassel/zip detail on the front!

 

10537742_10152606453176063_3860163233099414405_n

I. DIE!

 

After pairing up for the Fashion, Flavour & Art event, I was hooked and was lucky enough to become the proud owner of my first pair of Madison’s, and not just ANY Madison’s – a select pair from the Madison Black range. Expect to see MANY Instagram’s of my fav new shoes, (I’m looking for any excuse to wear them, by the way;) and even more foot candy on my models in the next few events coming up :) Apparently their new Summer Range is nothing short of amazing!

 

Again my favourite new line resonates, COLLABORATION IS KEY // PASSION IS POWER!

 

kings of cool event 4 fashion editorial

Collaboration is KEY | Behind Peter Magazines launch

Passion is POWER.

A circle of shared talent.

Fashion Samurai_064

Amidst all the Mercedes Benz Cape Town Fashion Week #MBCTFW craze, I was asked to speak at the website launch for Creative Cape Town, a program of the Cape Town Partnership, exciting and inspiring a group of design-minded people for the 5th Annual Creative Week in September this year, the theme being:

Start where you are. Use what you have. Make what you can.

The idea of using your resources and each others personal strengths to create a superior product or trade is quickly becoming a trend in Cape Town, and is exactly what The Avant Garden Movement is based on.

With two concepts so closely aligned, it is only natural that The Avant Garden would be the opening and launch event for Creative Week on 13 September 2014.

 

This exciting oppurtunity has inspired us hugely at GFD, and we have quickly hopped on at Collaboration Station!

 

After spotting my designs at the first Avant Garden event in April this year, the lovely ladies from Peter Magazine asked me to contribute to their launch issue and create a beautiful, inspired editorial photo shoot for the fashion pages of the online magazine. I jumped at the idea of doing a conceptual, avant garde shoot and couldn’t resist turning this into an oppurtunity to work with and align visions with some of Cape Town’s finest fashion talents.

CUE: The Avant Garden, again.

We had all connected through the first feature event in April, and it seemed only too obvious to do the shoot as an official Garden collaboration – utilizing and complimenting each other’s passion talents.

The result?

Fashion Samurai_041

A Fashion Samurai of The Golden Tribe.

and some of the most vogue-esque quality fashion concept pics any of us have ever had the joy of claiming involvement in!

 

Contrasting and clashing the tribes of our modern worlds, the phenomenal Cass Collett of Orcus Photography directed the lens around our fashion samurai’s Karoelien Pretorius of Cover Model Management and Chez Blaq of Boss Models who were nothing short of breathtaking against a backdrop of rust Quarry stone, lush mountain scenery and crunchy blue skies.

The Gabriela Fraser Designs threads were dripping with their signature fringe and gold detailing, accentuated by the golden warrior paint of The Little Harlequin’s make-up skill & set off by the African braids moulded by hair extraordinaire Gabriel Vereynne.

 

Unite. Ignite. Create

 

The energy behind this Spring’s Avant Garden, and an innovation inspired by this magnificent photoshoot and the power found in pairing collaboration and passion!

 

I leave you with a quote from the accompanying text I wrote for my first magazine spread:

 

“We are one colour, yet in a spectrum of light we find ourselves reinvented. We look out; we look in, define and redefine ourselves to find an energy we most closely align to. The discovery is not definition, but rather the realisation of the undefined. A unified current, a combined vision and a universal tribal beat that keeps us moving: onward, upward and forward.”

Fashion Samurai_018

Let the GFD rhythm ignite & excite you!

 

Check out the full magazine spread here.

 

 

Fashion Samurai_002

Orcus Photography

Cass Collett (Orcus Photography) share an inspiring fashion journey together, from sourcing my clothing for her own personal portfolio to working together on The Avant Garden.

These images are the phenomenal result of an Avant Garden collaboration, having been asked to shoot an editorial for the launch of the online magazine app Peter Mag.

“Fashion Samurai” was the perfect combination of raw talent, beauty, design and the tribal mood to fit the magazine theme.

Karoelien Pretorious and Chez Blaq boasted make-up by The Little Harlequin and hair-styling by Gabriel Jacobus, paired with GFD threads from head to toe of course.