Arriving at Salt Coast | Summer Is Here

Its like breathing life into an inanimate object. The transition and transformation from 2D to 3D.

Lines, drawings, ideas and visions suddenly gain volume, movement, tangibility and accessibility.


The feeling and emotion has always been there, but it is now made real through personal connection and shared experience.


Let me introduce the starring features:

The melon coloured, floaty, high waisted maxi skirt, accompanied by the signature GFD white fringe & leather shaped crop top.

The printed fringed open back swing top paired with matching printed jogging shorts, add mesh detail for a bit of kick.

The fringed, high waisted, well-fitting shorts and blue, layered fringe & leather crop top.

The navy fringed armhole and mesh insert drawstring maxi dress, available in different colours and variations.

The double slit, mesh layer maxi skirt and melon coloured flounce kimono – some of many this season!


The contrasting colours of Salt Coast resound, the flow of endless rolling waves and detail of wind swept sand dunes resonate, and the striking, alien beauties embody the much anticipated Gabriela Fraser Designs range representing the Spring / Summer season for 2014/2015.


Although vast, voluminous and solitary, the new hot items on the rails are given personality and zest by the beautiful Chez Blaq, Nicola du Plessis and Helenka Fourie. Captured by the impeccable Matt Geeling of MGG Photography, groomed by the remarkable Jacqueline Stone and accessorized by our friendly favourites at Madison Footwear The Heart of New York and Black Betty Jewellery Design – Summer was sure to shine in the resourceful playground of Ian & Colin Greyvenstein at Triplane Studio Production Facility.


GFD has arrived at Salt Coast, and we are ready to shake the heat waves and ocean ripples up this Summer!

Catch the first official look of our sizzling new styles at The Avant Garden Treehouse Fashion Show this Saturday – 13 September.

The full catalogue album will be uploaded next week where items will be available for order if you dont manage to get your hands on some golden threads this weekend – buy tickets here to ensure you dont miss out!



Travels to Salt Coast | Gabriela Fraser Summer #2

You’ve had the first taste of what the GABRIELA FRASER DESIGNS Summer 2014/2015 is going to entail, but we’ve got a feeling you may want to know a little more?

This week has consisted of sketches and patterns and choosing only the most glorious fabrics, signing off labels and deciding between beautiful branding options for business cards and tags, sourcing and styling jewellery and shoes for our catalogue shoot on Monday and after much anticipation, we will finally be getting to see the final product samples this weekend!


In true fashion style of last minute everything, panic and pressure, stress and anxiety – we have no choice but to leave it up to chance and trust in anticipation that all the many hours, weeks & months of planning & prepping will produce the result we hope for.

This is where the real excitement kicks in, waiting to see GFD’s latest range materialize!

Along with this excitement comes fear, and nerves, and hope and a whole desert storm & ocean tidal wave of other emotion swirling around a flurry of last minute doings & checkings – this is one helluva journey!

Things are looking promising tho, and with the incredible Tip of The Tongue Agency taking control of production – we are assured things will be coming out on top of mind, looking fresh and fabulous!


We cant wait!! Watch this space for sneak peaks of the EPIC   catalogue shoot & fashion film we will be shooting on Monday!


Welcome to Salt Coast | Gabriela Fraser Summer 2014/2015


A contrast // A union


Where red hot golden sands meet icy blue Atlantic waters – complimenting and inspiring each other,


floating and guiding one another around a vast, voluminous barrenness of simplicity

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Wind, waves, dunes and desert ripples are the movement and the life // finite lines and sharp edges are the detail


A Golden Morroccan style with an alienatingly beautiful muse,


an expansive and solitary mindset answers the question of GFD beauty and fashion for Spring / Summer 2015.


Gabriela Fraser Summer – Watch this space :)