Collaboration is KEY | Behind Peter Magazines launch

Passion is POWER.

A circle of shared talent.

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Amidst all the Mercedes Benz Cape Town Fashion Week #MBCTFW craze, I was asked to speak at the website launch for Creative Cape Town, a program of the Cape Town Partnership, exciting and inspiring a group of design-minded people for the 5th Annual Creative Week in September this year, the theme being:

Start where you are. Use what you have. Make what you can.

The idea of using your resources and each others personal strengths to create a superior product or trade is quickly becoming a trend in Cape Town, and is exactly what The Avant Garden Movement is based on.

With two concepts so closely aligned, it is only natural that The Avant Garden would be the opening and launch event for Creative Week on 13 September 2014.


This exciting oppurtunity has inspired us hugely at GFD, and we have quickly hopped on at Collaboration Station!


After spotting my designs at the first Avant Garden event in April this year, the lovely ladies from Peter Magazine asked me to contribute to their launch issue and create a beautiful, inspired editorial photo shoot for the fashion pages of the online magazine. I jumped at the idea of doing a conceptual, avant garde shoot and couldn’t resist turning this into an oppurtunity to work with and align visions with some of Cape Town’s finest fashion talents.

CUE: The Avant Garden, again.

We had all connected through the first feature event in April, and it seemed only too obvious to do the shoot as an official Garden collaboration – utilizing and complimenting each other’s passion talents.

The result?

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A Fashion Samurai of The Golden Tribe.

and some of the most vogue-esque quality fashion concept pics any of us have ever had the joy of claiming involvement in!


Contrasting and clashing the tribes of our modern worlds, the phenomenal Cass Collett of Orcus Photography directed the lens around our fashion samurai’s Karoelien Pretorius of Cover Model Management and Chez Blaq of Boss Models who were nothing short of breathtaking against a backdrop of rust Quarry stone, lush mountain scenery and crunchy blue skies.

The Gabriela Fraser Designs threads were dripping with their signature fringe and gold detailing, accentuated by the golden warrior paint of The Little Harlequin’s make-up skill & set off by the African braids moulded by hair extraordinaire Gabriel Vereynne.


Unite. Ignite. Create


The energy behind this Spring’s Avant Garden, and an innovation inspired by this magnificent photoshoot and the power found in pairing collaboration and passion!


I leave you with a quote from the accompanying text I wrote for my first magazine spread:


“We are one colour, yet in a spectrum of light we find ourselves reinvented. We look out; we look in, define and redefine ourselves to find an energy we most closely align to. The discovery is not definition, but rather the realisation of the undefined. A unified current, a combined vision and a universal tribal beat that keeps us moving: onward, upward and forward.”

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Let the GFD rhythm ignite & excite you!


Check out the full magazine spread here.



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This entry was posted in Musings.